Event Theme Promotion & Digital Strategy – Spanish Night

Client: Local Café | Industry: Hospitality & Events

Objectives:
Promote a one-off cultural event hosted at a café that typically operates only during daytime hours, transforming the venue into a vibrant evening destination while driving attendance and community engagement.

Challenges:
The café’s unusual evening operation and limited prior experience with themed events created logistical and perception challenges. The event needed to attract a new audience while maintaining the café’s brand identity.

Strategy & Execution:
As lead for theme promotion and digital strategy, Lario Marketing delivered a comprehensive campaign:
- Event Branding & Identity: Developed cohesive visual branding aligned with the Spanish theme, including promotional assets for social media, print, and digital invitations.
- Campaign Planning & Execution: Designed and implemented a pre-event digital campaign across Instagram, Facebook, and email to drive attendance.
- Community & Influencer Engagement: Coordinated influencer outreach and community interactions to maximise event reach.
- Content Rollout & Engagement: Planned and scheduled content to build excitement and momentum leading up to the event.
- Post-Event Analysis: Collected attendee feedback and campaign metrics for reporting and future improvements.

Results & Impact:
- Sold-out event with strong early RSVPs.
- Increased social media engagement by 10% during the campaign period.
- Created a reusable campaign structure for future cultural events.
- Successfully transformed a daytime venue into a lively evening destination, delivering an immersive Spanish cultural experience for attendees.