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Creative Direction & Photography
Project type
Photography
Date
2025
Location
Melbourne
- As the dedicated photographer for The Boot Factory cafè, I regularly capture fresh and engaging visual content showcasing daily food specials, seasonal menu items, and the café’s inviting atmosphere. These photos play a key role in promoting the café’s brand personality and enticing customers both online and offline.
Responsibilities
- Plan and execute photo shoots that highlight food presentation and café ambiance.
- Capture high-quality images reflecting the café’s unique style and vibe.
- Edit and optimise images for use across social media, website, and print materials.
- Collaborate closely with the café team to stay aligned with menu changes and promotional campaigns.
Outcome
- Consistent delivery of fresh content helping maintain strong social media engagement.
- Visual storytelling that enhances the café’s brand presence and customer appeal.
- Increased awareness of daily specials and events, driving foot traffic and sales.
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