About me
My name is Althea Cini
I am a marketing specialist passionate about helping hospitality, tourism, and travel brands build their presence and attract more customers.
I was born and raised in Como, Italy - home to the iconic Lake Como. Here I was immersed in the world of travel, hospitality, and unforgettable experiences from an early age. The name “Lario" comes from the local name for Lake Como from which I draw my inspiration.
With expertise in content creation, event planning, traditional and digital marketing, I craft tailored strategies designed to connect hospitality brands with their ideal audience. Our strategies aim to increase visibility, and drive real results.
From engaging social media content to eye-catching marketing materials and unforgettable events, I help businesses create lasting impressions in a competitive industry.
Now based in Melbourne and working with clients globally, I bring a unique blend of Italian and European insights and modern marketing strategies to help businesses thrive.
Why Work With Me?
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Specialised in hospitality, tourism, and travel marketing
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Proven experience working with cafés, wineries, hotels, and event organisers
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Expertise in social media, content creation, and graphic design
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Results-driven approach to increasing brand awareness and customer engagement
How I Can Help Your Business Grow
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Marketing Strategy Development – Tailored marketing plans to align with your goals and target audience.
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Social Media Management – Full-service Instagram, Facebook & LinkedIn management, audience growth, and engagement.
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Content Creation – Professional photos, videos, and branded materials to showcase your business.
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Email Marketing & Customer Retention – Newsletters, promotions, and automated campaigns to keep customers engaged.
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Website Maintenance & Management – Keeping your site updated, optimised, and performing at its best.
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Design & Copywriting – Eye-catching promotional materials and compelling brand messaging.
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Event Planning & Promotion – Strategic marketing for hospitality events, wine tastings, and tourism experiences.
Ready to take your brand to the next level? Let’s chat!