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Valentine’s Day Dinner – Event Marketing & Branding

Project type

Event Marketing, Social Media Strategy, Visual Branding, Event Photography

Date

November 2024 - February 2025

Location

Melbourne, Australia

Objectives:
Deliver a full-suite marketing and branding strategy for an exclusive Valentine’s Day Dinner, creating an engaging and seamless experience for guests while driving bookings and enhancing the client’s brand presence.

Challenges:
The event required a cohesive marketing approach that combined digital promotion, branding, and on-site engagement. Timely content creation, an effective registration process, and high-quality visuals were critical to attract and retain attendees.

Strategy & Execution:
- Website Page & Event Registration: Developed a dedicated event page with a smooth booking process to maximise attendance.
- Social Media Promotion: Designed and scheduled engaging posts to generate excitement and drive bookings.
- Graphic Design & Branding: Created visually appealing assets including the event menu, promotional materials, and social media visuals aligned with the event’s theme.
- On-Site Photography: Captured professional images during the event for future marketing and social media content.

Results & Impact:
- Increased event visibility and bookings through targeted marketing efforts.
- Delivered a seamless registration experience with a structured, user-friendly website page.
- Produced professional photography to support post-event marketing and brand storytelling.
- Ensured a cohesive and elegant branding experience that reflected the event’s theme.

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