Wine Event Marketing

Client: Wine Yarra Valley | Industry: Wine & Events

Objectives:
Develop and execute a comprehensive marketing strategy to maximise brand visibility, engage the target audience, and drive attendance for the PULP: People’s Wine Show 2025 across both digital and traditional channels.

Challenges:
The event required cohesive promotion across multiple platforms while maintaining consistent branding. Timely content creation and coordination were essential to capture audience attention and ensure engagement before, during, and after the event.

Strategy & Execution:
- Marketing Strategy Development: Created a tailored marketing plan integrating both digital and traditional channels.
- Social Media Management: Developed and executed a structured content calendar with posts, reels, and carousels to engage the audience.
- Graphic Design: Designed visually appealing digital and physical event materials aligned with brand identity.
- Event Coverage: Provided real-time social media updates during the event to boost engagement.
- Event Promotion: Implemented targeted strategies to maximise visibility and attract attendees.
- Professional Photography: Captured high-quality images for post-event promotion and future marketing initiatives.

Results & Impact:
- Significantly increased event awareness through strategic marketing and social media campaigns.
- Streamlined content execution with a well-planned and structured social media calendar.
- Delivered professional photography assets that strengthened brand storytelling and promotional efforts.
- Ensured a visually cohesive and engaging brand experience across all marketing materials.