Marketing Audit for an Artist & Art Educator

Overview:
Conducted a comprehensive marketing audit to evaluate all aspects of Leanne Daquino Art’s online presence and marketing performance. The audit provided actionable insights to optimise strategy, streamline processes, and improve engagement across all channels.

Audit Focus Areas:
- Website & E-Commerce: navigation, user experience, and conversion optimisation
- Course Website: structure, enrolment flow, and content clarity
- Social Media: content strategy, posting frequency, and audience engagement
- Email Marketing: campaign effectiveness, segmentation, and automation
- Funnels & Automations: lead capture, nurturing sequences, and conversion pathways

Challenge:
Leanne Daquino Art is a well-established business with an active presence across social media, e-commerce, and website channels. However, due to the high volume of products and services on sale, the owner wanted to run through the entire marketing process to identify any potential gaps and ensure all areas were optimised.

Outcome:
-Provided a detailed roadmap of strategic recommendations across all marketing channels
- Highlighted opportunities to streamline processes and improve user experience
- Suggested optimisation strategies for social media content and engagement
- Recommended improvements to email marketing and automation workflows
- Identified ways to enhance funnels for better lead capture and conversion