Facebook & Meta Advertising Campaign for Osteopath Studio

Project Overview:
Executed a Facebook Meta advertising campaign to promote a Richmond-based osteopath clinic, highlighting their gentle care approach for a wide range of conditions. The campaign aimed to increase awareness, engagement, and patient bookings.

Deliverables & Approach:
- Target Persona Identification: Conducted in-depth research to define target audiences based on age, interests, and health-related preferences.
- Post Creation: Developed engaging social media posts tailored to each persona using client-provided images and crafted captions. Managed revisions and approvals through collaborative communication.
- Scheduling: Strategically scheduled approved posts for publication, optimising audience reach.
- Post-Campaign Evaluation: Analysed campaign performance and provided a detailed report with actionable insights to improve future campaigns.

Outcome / Key Takeaways:
- Successfully engaged the local audience and increased visibility for the clinic.
- Demonstrated the effectiveness of persona-targeted content and strategic post scheduling in driving awareness and potential client bookings.