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Organic Social Media Marketing & Content Strategy for Beauty Salon

Project type

Social Media Marketing, Content Strategy, Content Creation

Date

April 2024 - March 2025

Location

Melbourne, Australia

Project Overview:
Lario Marketing designed a comprehensive social media calendar tailored to the client’s brand identity and aligned with current market trends. By immersing in the brand’s culture and understanding the target audience, we created a strategic roadmap to ensure content would resonate and drive engagement across platforms.

Content Creation:
Once the calendar was finalised, Lario Marketing developed both visual and textual content to bring the planned ideas to life. Each post was crafted to maintain brand consistency, capture audience attention, and enhance interaction across social channels.

Results / Impact:
- Increased social media engagement and audience reach by 80% within 6 months.
- Strengthened brand identity and messaging consistency.
- Provided a clear, actionable content plan for the client moving forward.

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