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Social Media Management For Melbourne-based café

Project type

Social Media Management & Content Creation

Date

Ongoing

Location

Melbourne

    Activities:
    - Content Creation: Produced engaging visuals and copy to showcase menu items, seasonal specials, and the café’s unique atmosphere.
    - Community Engagement: Managed comments, DMs, and local audience interactions to build brand loyalty.
    - Campaigns & Promotions: Designed and executed social campaigns to promote events, offers, and collaborations.
    - Growth & Strategy: Developed a posting schedule aligned with peak customer times and trending content, increasing reach and engagement.

    Results:
    - Achieved a 40% increase in follower growth within 6 months.
    - Boosted average post engagement by 65%, with strong traction on reels and video content.
    - Successfully promoted seasonal menus and special events, leading to a measurable increase in foot traffic and bookings.
    - Built a consistent brand presence, positioning The Boot Factory Café as a go-to local dining spot online.
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