Essendon Cricket Club - Website Rebuild

Overview:
Essendon Cricket Club, a community-based sporting organisation in Melbourne, needed a complete website redesign to better reflect its strong heritage and active community spirit. The goal was to create a modern, engaging online hub that highlights club news, fixtures, player information, and history.

Challenge:
The existing website was outdated, difficult to navigate, and not optimised for mobile users. Key information was buried, visuals lacked consistency, and the platform didn’t effectively showcase the club’s identity or engage its growing community of members and supporters.

Approach:
Lario Marketing led the full website strategy, redesign, and development process.
- Website Structure: Developed a clear and intuitive site map to make navigation seamless.
- Design: Crafted a modern, sport-focused aesthetic that incorporates ECC’s logo colours and recent imagery.
- Content Migration: Transferred and reformatted existing content to ensure consistency and accuracy.
- Mobile Optimisation: Ensured the site is fully responsive and performs well across all devices.
- SEO Foundations: Implemented meta titles, descriptions, alt text, and keywords to enhance local search visibility.

Outcome:
The redesigned website delivers a refreshed and user-friendly experience that strengthens community engagement and promotes club activities. It now serves as an accessible, dynamic hub for members, players, and supporters to stay connected with the latest updates and events.