Francesco Cataldo – Psychologist Website

Overview:
A Melbourne-based psychologist required a complete website strategy, design, and development to establish a professional yet approachable online presence. The aim was to create a calming, trustworthy digital space that clearly communicates services and encourages client engagement.

Challenge:
This project was for a new business concept, with an initial website already created by a previous provider. However, that version lacked SEO optimisation, contained incomplete information, and didn’t effectively convey the psychologist’s brand or service offering. Lario Marketing needed to rebuild the site from the ground up while retaining some structural elements to ensure continuity.

Approach:
Lario Marketing led the full website strategy and creative execution to align the digital experience with the psychologist’s values and client needs.
- Brand Strategy: Defined tone of voice and messaging to reflect warmth, professionalism, and trust.
- Website Structure: Planned an intuitive site map highlighting key areas of support, session options, and contact pathways.
- Copywriting: Wrote and optimised all web copy for clarity, empathy, and SEO, ensuring accessibility and ethical communication.
- Design: Developed a calming, minimalist aesthetic with soft colours and clean layouts tailored to the mental health field.
- Mobile Optimisation: Ensured a fully responsive and accessible design across all devices.
- SEO Foundations: Implemented meta data, alt text, and local keyword strategy to improve search visibility.

Outcome:
The result is a professional, welcoming website that builds trust, enhances credibility, and provides a safe and supportive first point of contact for new clients seeking psychological care.