3 Quick Marketing Wins for Small Businesses Before the Holiday Rush

The holiday season is just around the corner – and for small businesses, this is prime time to boost sales, engage your audience, and make the most of every marketing effort. If you haven’t started preparing yet, don’t worry – a few quick wins can make a big difference.

Here are three marketing strategies you can implement before the holiday rush:

1. Refresh Your Website & Product Pages

Your website is your digital storefront, and first impressions matter. Before the holidays, take some time to:

• Update product images and descriptions to make them more appealing and clear.

• Highlight seasonal offers or bestsellers so visitors immediately see what’s hot.

• Check website speed and mobile usability – slow or clunky sites can cost you sales.

A fresh, user-friendly website makes it easier for customers to find and purchase your products – and it can have an immediate impact on your holiday revenue.

2. Run a Simple Email Campaign

Email marketing is a fast, effective way to reach your audience. A quick campaign can:

• Announce holiday promotions or limited-time offers.

• Share gift guides or product recommendations.

• Reconnect with past customers to encourage repeat purchases.

Even a single, well-timed email can drive traffic and sales if it’s targeted, visually appealing, and aligned with your holiday strategy.

3. Leverage Social Media Stories & Reels

Social media is where your customers spend their time, especially during the holidays. Short, engaging content like Stories or Reels can:

• Showcase new products or seasonal bundles.

• Give a behind-the-scenes peek at your business.

• Encourage user interaction through polls, quizzes, or countdowns to holiday sales.

Consistency, authenticity, and visually appealing content are key – and repurposing content across platforms saves time and effort.

Need help getting these quick marketing wins set up before the holiday rush?

We specialise in helping small and medium businesses prepare for peak sales with strategies like website refreshes, email campaigns, and social media content and more. Let’s chat – we can guide you step by step to get your business holiday-ready and boost your sales this season.