Is Your Business GEO Optimised?
- Althea Cini
- Aug 21
- 3 min read
Search has changed. With the rise of AI-driven platforms like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE), the way people discover businesses is no longer limited to traditional search engines. Instead of typing keywords into Google and scanning results, more users are asking AI tools direct questions and getting answers instantly. This is where Generative Engine Optimisation (GEO) comes in. Is Your Business GEO Optimised?
What is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) is the practice of tailoring your digital presence so that AI-powered search engines (not just Google) can understand, cite, and recommend your business in their responses. Instead of only focusing on SEO (Search Engine Optimisation), GEO looks at how your content is:
Structured for AI models to interpret
Referenced by authoritative sources
Useful enough to be “pulled” into AI-generated answers
In other words: SEO makes you visible on search engines, GEO makes you visible in AI answers.
Why GEO Matters for Your Business
AI is becoming the first stop for search. Consumers increasingly ask AI tools to “recommend the best restaurants near me” or “who are the top marketing consultants for small businesses.” If you’re not GEO optimised, you might be left out of these AI-generated answers.
Authority drives visibility. AI models rely on trustworthy, well-structured content. If your website and brand are cited by credible sources, you’re more likely to be included in AI search results.
First movers get the edge. GEO is still new, which means businesses that adopt it early can stand out from competitors who are only focusing on traditional SEO.
How to GEO Optimise Your Business
1. Strengthen Your Digital Authority
Publish content that answers questions your customers are asking. Ensure it’s backed by data, sources, or case studies - AI engines tend to reference authoritative material.
2. Build Citations Beyond Your Website
AI models learn from multiple sources, not just your site. Ensure you’re mentioned in trusted directories, industry publications, and credible blogs.
3. Optimise for Conversational Queries
Unlike traditional keyword stuffing, GEO focuses on natural, question-and-answer style content. Think FAQ pages, guides, and blog posts written in a conversational tone.
4. Use Structured Data
Schema markup helps AI models parse your content more effectively. For example, marking up reviews, events, or services can improve your chances of being pulled into AI-generated results.
5. Stay Human-Centred
Generative AI rewards clarity and value. Don’t over-optimise; instead, focus on content that genuinely helps your audience and reflects your expertise.
GEO vs. SEO: They Work Together
SEO isn’t dead but it’s evolving. Think of GEO as the next layer on top of your existing SEO strategy. Together, they ensure your business is discoverable across both search engines and AI engines.
Final Thought: Are You GEO Ready?
Generative Engine Optimisation isn’t just a trend - it’s the future of search. Businesses that adapt now will have a significant advantage in visibility, credibility, and customer acquisition.
The question is: when someone asks an AI about your industry, will your business be in the answer?
At Lario Marketing, we help businesses stand out online with websites designed to make a lasting impression.
Right now, we’re offering a brand-new website package for just $999 - and it includes both SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation).
That means your website won’t just look professional - it will be built to perform, rank, and get discovered across both traditional search engines and AI-powered platforms.
Ready to launch a website that works harder for your business? Let’s get started today.
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